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McGrath Architects
- Brand Strategy
- Visual Identity
- signage
McGrath Architects is an independent business offering solutions for both real-estate and architecture. Their goal: make the process of finding a property and transforming it into a space you love simple. Together we worked to develop a new visual identity for the firm that conveyed the functional, technical, and aesthetic considerations they promise for their clients. The firm’s requirements for print collateral were simply this: "No Nonsense."
![](assets/img/mcgrath-architects/image-mcgrath-logo-concept.gif)
The Logo
Inspired by the tools used in drafting early architecture projects with pen and paper, the triangle rulers were the perfect foundation for the logomark. The 45/45/90 and 30/60/90 lines are paired with a solid wordmark set in Blender by Binneland, inspired by an early CAD typeface and chosen based on its technical yet approachable feel.
![](assets/img/mcgrath-architects/image-mcgrath-logo-a.png)
![](assets/img/mcgrath-architects/image-mcgrath-all.png)
![](assets/img/mcgrath-architects/image-mcgrath-type-specimen.png)
An Inspired Palette
A clean, bold, and elegant palette was derived from two essential trade tools: architecture's (cutting board green) and real-estate’s (painters tape blue).
![](assets/img/mcgrath-architects/image-mcgrath-palette.jpg)
![](assets/img/mcgrath-architects/image-mcgrath-badge-a.png)
![](assets/img/mcgrath-architects/image-mcgrath-badge-b.png)
![](assets/img/mcgrath-architects/image-mcgrath-business-cards-a.png)
![](assets/img/mcgrath-architects/image-mcgrath-tote-a.jpg)
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